Council has resolved to place the Central Coast Destination Management Plan (DMP) 2022-2025 on public exhibition following the successful delivery of over 85% of the actions from the 2018-21 plan.Key deliverables include achieving a record breaking one billion in tourism expenditure in 2019, surpassing the target to achieve $921M by 2021, and completing feasibility studies for kayaking and canoeing, the RV market and Eco and Rural tourism opportunities which are informing the new DMP 2022-2025.Spokesperson for Destination Central Coast and Council Director, Natalia Cowley said the new DMP aims to create a thriving, connected and supported industry with compelling visitor experiences from headland to hinterland.“The DMP has been developed over a four-month period in collaboration with Destination NSW, Destination Sydney Surrounds North, Darkinjung Aboriginal Land Council, NSW National Parks & Wildlife Service, Forestry Corporation of NSW, industry groups and local businesses.“Strategic focuses include generating sustainable visitation patterns by increasing visitor dispersal and growing off-peak visitation, growing visitor yield, continuing to promote a cohesive and recognised brand, creating high quality amenity for residents and visitors, and empowering a unified, connected and supported tourism industry.“Key projects include creating coast to country touring itineraries, developing shared pathways including Point Clare to Gosford Railway and the continuation of the Magenta Shared Path, achieving recognition as a World Surfing Reserve, developing a business events marketing and attraction action plan, undertaking a detailed accommodation opportunities and investment study with supporting investment prospectus, and improving visitor services including implementing a wayfinding signage strategy, delivering visitor guides and regional maps, and reinvesting in The Entrance Visitor Information Centre.”Council Administrator, Rik Hart said timing could not be better for the renewal of the Central Coast Destination Management Plan.“2021 has been a challenging year for the Central Coast tourism industry, who are still under pressure from the impacts on visitation and visitor expenditure from the 2019-20 bushfires, floods and ongoing uncertainty and lockdowns associated with the COVID-19 pandemic,” Mr Hart said.“Updating the region’s strategic priorities such as increasing visitor yield, encouraging visitation dispersal and enabling tourism product development sets a clear roadmap for recovery with a commitment from Council to support the sustainable growth of this important economic and employment sector for the region.“It is important to note that not all of the actions within the draft DMP are the responsibility of Council to carry out.